Scott Cooper: Why Basic Marketing Skills are Essential for Trainers
Meet Scott Cooper of GO1.com and the Online Learning Weekly newsletter
Today’s featured guest iss Scott Cooper, VP of Marketing Go1.com, Founder of the Online Learning Weekly newsletter, and NBA Golden State Warriors sideline reporter for Starting5Online.com. He talked networking (how he got his NBA media credentials), curating content for his weekly newsletter, creating content (giving back- low cost but high quality ways to improve practice), and the need for certificates in learning (compliance, credibility, social learning?!). Scott also shared some insights from a marketing perspective.